We developed a risk model that allows us to simulate force majeure and minimize risks. We also analyzed cases with negative margins and formed conclusions and suggestions for change.
The financial department was formed to develop the company's financial strategy. Work was done on financial planning, cost allocation, and the formation of sales dashboards.
A CRM system was implemented to increase sales and conversions. Individual strategies for interaction with customers and suppliers were developed based on the data obtained from the CRM system.
To improve the quality of customer and supplier service, the company connected an outsourced call center. Work was done to optimize call processing and train call center employees.
As a result of company's website optimization errors were eliminated, site loading speed was reduced, usability was improved, and the site's position in search engines was boosted.
Search engines ads allowed the company to increase brand awareness. In addition, the company was able to increase conversion rates and reduce the cost of customer acquisition.